Too many parishes, schools, dioceses, religious communities, and other Catholic organizations are facing expensive problems they often do not know how to solve. Rising utility bills. Aging systems. Buildings that need attention. 

‍Catholic Energies helps Catholic institutions spend less on energy so they can put more of their resources toward mission. Thanks to their expert guidance, hundreds of Catholic institutions have found a sustainable path forward. And yet, many leaders still had no idea this kind of support was available.

It was time to change that. Catholic Energies needed a clearer way to communicate what they do, who they serve, and why it matters.

Our agency started with brand messaging taking a close look at the leaders Catholic Energies serves and the questions they are already asking: Where can we start saving? What should we tackle first? And how will we pay for it?

That led us to a stronger position centered on proactive stewardship. We delivered a new brand book that gave Catholic Energies a consistent way to talk about their expertise, their Catholic identity, and their commitment to helping the Church steward her resources well for the sake of future generations. We then mobilized this updated messaging and their new soundbites through an engaging website and compelling marketing materials.

When Catholic Energies relaunched with the updated brand and positioning, their message began connecting right away.

At an industry tradeshow, a prospective client approached the Catholic Energies team to tell them how much the messaging resonated with her. She even repeated one of their new soundbites back, word for word.

‍Now, Catholic Energies has a clearer way to reach leaders and show them there is a way forward. Armed with a strong position and a compelling offer, their team is poised and ready to serve more organizations than ever before.