Too many parishes, schools, dioceses, religious communities, and other Catholic organizations are facing expensive problems they often do not know how to solve. Rising utility bills. Aging systems. Buildings that need attention.
Catholic Energies helps Catholic institutions spend less on energy so they can put more of their resources toward mission. Thanks to their expert guidance, hundreds of Catholic institutions have found a sustainable path forward. And yet, many leaders still had no idea this kind of support was available.
It was time to change that. Catholic Energies needed a clearer way to communicate what they do, who they serve, and why it matters.
Our agency started with brand messaging taking a close look at the leaders Catholic Energies serves and the questions they are already asking: Where can we start saving? What should we tackle first? And how will we pay for it?
That led us to a stronger position centered on proactive stewardship. Alongside this, we developed a full visual rebrand and a new logo. Bringing these together, we delivered a new brand book that gave Catholic Energies a consistent way to talk about their expertise, their Catholic identity, and their commitment to helping the Church steward her resources well for the sake of future generations.
We then mobilized this updated messaging, their new soundbites, and their visual branding through an engaging website and compelling marketing materials.
When Catholic Energies relaunched with the updated brand and positioning, their message began connecting right away.
At an industry tradeshow, a prospective client approached the Catholic Energies team to tell them how much the messaging resonated with her. She even repeated one of their new soundbites back, word for word.
Now, Catholic Energies has a clearer way to reach leaders and show them there is a way forward. Armed with a strong position and a compelling offer, their team is poised and ready to serve more organizations than ever before.


Catholic Energies was ready for a total rebrand and we worked with them to do just that. New colors, new fonts, and a new logo to help better represent who they are and their mission in the Church.

We were looking for a new brand, new logo, new communications, and new website. 5 Stones hit it out of the park at every turn, from concept development, to understanding our unique Catholic needs, to providing options and working with us to get each step right, to delivering on time and on budget.

We applied the new Catholic Energies branding to the web—building a new site from scratch while implementing their new visuals and messaging.


Catholic Energies needed a modernized logo to reflect their mission to help Catholic organizations adopt modern energy solutions. We created a simple mark that conveys a deep sense of endless energy, motion, and unity.
