For too long, Catholic students and teachers were forced to depend on incomplete and often biased history books. There simply wasn’t a better option! In response to this need, Catholic Textbook Project (CTP) produced history textbooks that are authentically Catholic, rigorously accurate, and written in a compelling narrative format. These books present the full story of history, and unlike secular textbooks, they don’t downplay the role of Christ and his Church.
After 20 years of publishing a truly unique textbook, sales were stagnant. The brand was not fully realized, and the marketing efforts and website were not driving enough leads. So, CTP began their search for an agency partner who could clearly articulate their value and reimagine their marketing strategies to generate more frequent and higher-quality connections for their sales team.
5 Stones was the partner they were looking for. We strengthened their brand identity, relaunched their website, upgraded their email strategy, optimized their advertising budget, and unlocked direct-to-consumer opportunities with an eCommerce site.
Soon, CTP was using all of our services! 5 Stones now provides customer service, outbound sales support, storage and fulfillment, and eBook delivery through Annunciate.
It didn’t take long for our new branding, email, and digital advertising initiatives to hit their stride. Within the first full sales cycle, leads and sales doubled. Now, almost a decade into our partnership, CTP’s sales have grown a staggering 400%, moving them from a boutique textbook publisher to a leading curriculum provider for Catholic schools and homeschool families.
The leaders now have peace of mind and the freedom to focus on their mission instead of customer service, fulfillment, and marketing details. They continue to expand their product line to bless more students than ever before.
We knew their marketing website needed to focus more on their powerful story and God-given mission. So we got to work and were able to launch a brand new website only a few months after the budget was approved.
Our team writes and designs beautiful emails that inform followers about their products, share the heart behind Catholic Textbook Project, and drive sales. This strategy nurtures a strong connection with their audience and leads to more qualified prospect conversations.
When I came to CTP 5 years ago, there were 2–3 sources where our opportunities came from: word of mouth, our annual History Essay Contest, and email campaigns. Today our leads are coming from 10–12 different marketing strategies which has resulted in over 400% increase in potential sales.
We redistributed their advertising budget to focus on social, display, and email ads, resulting in a more robust and well-rounded marketing strategy. Our team creates and monitors these campaigns, refreshing consistently for optimal performance.
When Catholic Textbook Project visits events or speaks to prospective schools, they need sales collateral that clearly articulates their mission and the value of their products. 5 Stones created stunning materials for this very purpose, including a product catalogue, brochure, and case statement.
