When Bishop Ronald Hicks was shepherding the Diocese of Joliet, he and his team were preparing to release a new pastoral letter. They sought a unique visual identity and website that would elevate the inspirational message and encourage parishioners to actively live out their faith. The goal was to create a meaningful and accessible experience for parishioners that communicated the Bishop's call to action and empowered parishes to promote the letter’s themes effectively within their communities.

5 Stones partnered with the Diocese’s communications and evangelization teams to bring the Bishop’s vision to life through the MAKE campaign. We developed a distinctive visual brand that highlighted the fresh, inspiring vision of the pastoral letter. Our team designed and built a custom website to serve as a central resource for parishes, providing them with tools and materials to engage their communities. We also created promotional assets to ensure the letter’s message was consistently communicated across all diocesan channels.

The MAKE campaign successfully increased visibility for the pastoral letter, motivating parishioners to take concrete steps in their faith and fostering a deeper connection with the Diocese’s mission to make disciples and engage with the mission of the Church. The website served as a central resource for distributing materials, while the promotional tools encouraged active participation. Overall, the campaign empowered parishes to effectively communicate the Bishop’s vision and inspired greater engagement across the diocese.