SEEK is one of the most well-known and loved annual conferences for Catholics. Each year, tens of thousands of people encounter the Risen Lord through their powerful live events.
With all previous marketing efforts for past conferences primarily done through organic efforts, FOCUS looked to experiment with paid ads to reach more people and expand their conferences. They set a goal to increase attendance by more than 20%, but their staff was not experienced in paid advertising. That’s why they called 5 Stones.
The 5 Stones team delivered an advanced omnichannel ad strategy to reach young people at college campuses and beyond. This included complex audience testing and geo-fencing to target those most likely to register. We closely monitored ad performance throughout the campaign, identifying problems and quickly implementing effective solutions.
These ads were so successful that FOCUS soon asked for additional creative support. Collaborating closely with the FOCUS team, 5 Stones designed and wrote beautiful emails and other creative assets that gave their marketing another boost.
FOCUS beat their audacious registration goals for SEEK24. So they called us back for SEEK25… and we topped even higher goals that year! The growth was so great that SEEK was able to expand to two locations. This was an exciting milestone for their mission.
Our campaigns impacted 33% of all registrations and generated a 34X return on ad spend. In addition to direct conversions, brand awareness ads increased the effect of their word-of-mouth marketing significantly. We’re honored to have played a part in these life-changing gatherings.
Using SEEK’s new brand standards, our team executed timely work that was on brand and effective, producing a wide range of social media ads that contributed to an increase in event registrations.
Our team created informative, dynamic emails that used motion to elevate the user experience and capture attention.
Our marketing strategy leveraged an extensive digital ads plan with outstanding results. We designed a multitude of ads for strategic placement across platforms and optimized targeting to reach the right people at the right time with the right message.
